Two industry experts join Alphapet Ventures

Two experienced industry experts have joined Alphapet Ventures to support its growth strategy: Dr Mischa Ritter and Stefan Pfannmöller joined the strategic advisory board in January. The digital brand platform for premium pet food now consists of has thus completed its advisory board for international expansion: Fritjof Franz (Capiton), Hans-Christian Perle (Reimann Investors), Martin Junker (Venture Stars) as well as Dr. Mischa Ritter and Stefan Pfannmöller. Together with the management team, they support the ongoing organic scaling of Alphapet and the implementation of the buy-and-build strategy.

Mischa Ritter was COO at Zooplus for over a decade and was instrumental in scaling the company to over 2 bn euros in revenue and expanding its operations to 24 countries. At Alphapet, Ritter will focus on further optimizing efficiency across the entire value chain, supporting the final implementation of the new Single-Hub-Own-Warehouse strategy, and further driving international growth.

Stefan Pfannmöller, founder of Venture Stars and co-founder and former co-CEO of Alphapet, will continue to support the company with his many years of expertise in an advisory capacity. After his tenure as Co-CEO, Pfannmöller continued to support Alphapet in an advisory role. His formal appointment to the advisory board solidifies his role, where he will continue to drive business strategy, foster innovation, and support acquisitions.

This strengthening of the advisory board follows another important milestone for Alphapet: the acquisition of the British company JR Pet Products, a provider of natural chewing toys for dogs. This is Alphapet's fourth acquisition since Capiton’s investment in 2020, as reported by PET worldwide.

With the latest acquisition and the expansion of the advisory board, Alphapet continues to advance its vision of building Europe's leading brand platform for healthy and sustainable pet food.