Zoomark goes in a new direction

Zoomark has presented Spotlight on Pets, the visual identity project that heralds a new direction in its communication style: new colours, a new tone of voice, and a new slogan. The fair organisers are confident that the new concept will help to make the pet fair in Bologna an international point of reference in the pet supplies industry.  

The new tagline – Bigger and Bolder – highlights Zoomark's goal of being bigger than ever before (in terms of exhibition space, number of stands, and international visitors) as well as more ambitious in its projects and objectives: an invitation to all B2B professionals in the pet supplies industry to up their game too.

The 2025 edition, which will take place from 5 to 7 May, will feature a host of special projects, events and in-depth discussions that will make taking part in Zoomark even more engaging and full of significant insights for business development.