Christoph Heyn to join Mars Petcare as chief digital officer

Mars has announced that Christoph Heyn, current global vice-president of digital at Ikea, will join the company as chief digital officer (CDO) for the pet care segment on 27 November.

In this newly created role, Heyn will lead the definition and global scaling of signature digital products and the development of key areas of digital capabilities across the organisation, strengthening the ability to respond to the needs of pet owners across its multiple business models. In his new role he will report to Leonid Sudakov, president of growth, digital & platforms.

Heyn has held leadership positions at Ritz-Carlton & Marriott International, Capital One and most recently Ikea, where he led the digital customer experience and tech platform transformation. During this time, he played a key role in the transformation of Ikea from a store-based retail model into an omni-channel business, with a platform visited by billions of customers annually.