New marketing director at Vafo Praha

Vafo Praha, the Czech manufacturer of super-premium pet food, has appointed Jan Brejcha as marketing director. He will oversee the further expansion of the company’s brands, in particular its flagship lines Brit and Carnilove, not only in the Czech Republic but also in international markets.

Brejcha, a graduate of the University of West Bohemia, is an experienced marketing expert who has accumulated extensive knowledge during his managerial career with a variety of brand manufacturers in the FMCG field, including those operating at international level. He has worked with Coca-Cola, Plzeňský Prazdroj, Mars and Mondelēz among others. Before joining Vafo, he was marketing director for the German retailer Lidl in the Czech Republic. His main interests in his professional life include brand development, product and digital innovations and in recent years also the future of shopping and the retail trade.

“I am delighted to have someone of Jan’s calibre on board,” says Jakub Majer, CEO of Vafo Praha. “I am confident that he will contribute significantly to transforming us into a marketing powerhouse with a number of brands and at the same time turn our key products into European market leaders.”