ADM earns Pet Innovation Award

ADM, a global leader in human, animal and pet nutrition, has earned the 2023 Independent Pet Innovation Award for Cat Skin & Coat Care Product of the Year. Dermal Ease is a topical skincare solution from Protexin Veterinary, an ADM brand featuring an extensive line of natural products and probiotic supplements based on years of research.

Dermal Ease supports healthy, hydrated and nourished skin in two versatile and convenient formats, according to ADM. The drop formulation allows targeted application for smaller, discrete areas, while the mousse formulation is ideal for larger, more diffuse areas.

Dermal Ease drops and mousse are currently available in the UK, Ireland, Iceland, the Czech Republic, Hungary, Poland and Israel with formulations for both cats and dogs. The product line will soon be sold in Australia in late 2023.

Over 2 000 nominations were submitted for the fifth annual Pet Innovation Awards, representing “the finest and most innovative companies within the rapidly expanding pet care industry,” as noted by the Independent Innovation Awards organisation, a global market intelligence and recognition programme in the most competitive consumer categories.