Vafo Group completes acquisition of Pooch & Mutt

The Czechia-based Vafo Group has completed its acquisition of Pooch & Mutt, one of the UK’s fastest-growing pet food companies. “The multimillion-euro deal is the culmination of a successful partnership between the two companies, which began in 2020 when Vafo acquired a minority stake in the British company,” Vafo reports.

Vafo is Pooch & Mutt’s long-term production partner. After taking the minority share in the company in 2020, it upped this to 40 per cent in 2022, and has now acquired the final 60 per cent. With Vafo’s financial and production backing, Pooch & Mutt has grown by over 400 per cent in the last few years and is on track to turn over £18 mio (approx. 20.9 mio euros) in 2023.

Pooch & Mutt’s founder, Guy Blaskey, will stay on at Pooch & Mutt as CVO (chief visionary officer) as well as retaining his role in Vafo Group’s management team. MD Paul Dennison will handle the day-to-day running of Pooch & Mutt.