Factors boosting the pet supplies industry

Today’s pet parents are increasingly concerned about the holistic, individual health and wellness of their pets. This heightened focus mirrors people’s proactive approach to their own overall well-being – a signal that the trend towards humanising pets has gone mainstream. Notably, projections indicate the pet nutrition category could grow to nearly 150 bn dollars by 2026, suggests ADM, which claims to be a global leader in human, animal and pet nutrition.

“Many of the global drivers ADM has identified to power growth in human nutrition are equally relevant to propel growth in pet nutrition, including the themes of balanced wellness, proactive personalisation and seeking sustainability,” said Jorge Martínez, ADM’s global president of pet nutrition. “We’re making our industry-leading insights available to pet food brands around the world so they can create new offerings that satisfy rising consumer demand.”

As outlined in ADM’s new insights report, top areas of opportunity include overall physical and behavioural well-being, digestive health and the gut microbiome, customised solutions for pets in all life stages, colourful and culinary-inspired species-specific offerings and premium products aligned with consumer values.