PFMA becomes UK Pet Food

The Pet Food Manufacturers Association (PFMA) in the United Kingdom has been renamed UK Pet Food. Accounting for 90 per cent of British manufacturers, UK Pet Food will continue to represent the growing interests of its 100-plus members. The association’s new image has also been coordinated with a new website: www.ukpetfood.org.

Michael Bellingham, managing director of UK Pet Food, explains: “The creation of a new brand identity was an important step for us. We value our 50-year history but are also proud to be a future-oriented enterprise that welcomes and drives change. We want our brand to capture this sentiment and reflect more accurately who we are and what we stand for.”