ZG Raiffeisen expands cooperations

The ZG Raiffeisen Group, based in Karlsruhe in south-western Germany, continued to do well in the 2021 financial year with its strategy of focusing more on regionalisation. For example, the HGD joint venture operated with RWA in Vienna has developed into a success story with a sales volume of approximately 200 mio euros since its launch in 2018, emphasised Lukas Roßhart, board member of ZG Raiffeisen, at the company's annual press conference. According to Roßhart, HGD already has more than 800 stores as contract customers in Baden-Württemberg, Bavaria, but also other parts of Germany. So far this year, 20 more new contracts have been signed.

ZG Raiffeisen also has high expectations for the cooperation with the Fenaco Group from Switzerland, which is known among other things for its Landi markets there. For this purpose, the joint venture Landwelt GmbH was founded last summer. From 2023, Roßhart says, ZG and Fenaco want to launch the first joint markets in southwest Germany. These will be based on the successful concept of the Landi locations, but are to be supplemented by components from ZG Raiffeisen.