New International Private Label Yearbook now available

The PLMA's new 2022 International Private Label Yearbook is now available. Developed in conjunction with Nielsen, it contains volume and value market share for more than 7 000 product categories in 20 countries. As of this year, the data presented in the yearbook goes back three years and is not shown as a full calendar year, but is instead calculated from March 2019 to March 2022. All product categories are harmonised across countries, making cross-country comparisons easier and more transparent, the PLMA states. The coverage per country is based on the broadest possible scope available, which means that e-commerce sales (where available) are also included in the market scope. Lastly, as of this year the yearbook data will only be displayed in English.

First published in 1998, the International Private Label Yearbook is more than statistics, however. It helps to identify categories where additional store brand penetration is possible. The yearbook can be accessed by PLMA members and registered retailers and wholesalers at www.plmainternational.com.