Fressnapf acquires Superpet stores

Consolidation in the German pet supplies market continues. As of 1 August, the three Superpet stores in Hattersheim, Bischofsheim and Mainz will be incorporated into the store network of the Fressnapf Group.

Jochen Huppert, senior vice-president of sales in Germany for Fressnapf, commented that “the three new stores in great locations and with a loyal customer base will mark a large step forward in our transformation from supplier to care provider. We are delighted to be able to integrate all employees at the three stores with their cumulative expertise and enthusiasm and welcome them warmly into our Fressnapf family.”

The three stores in Hattersheim (2 400 m²), Bischofsheim (1 850 m²) and Mainz (1 300 m²) most recently recorded annual sales of over 13.75 mio euros. In the course of their switch to Fressnapf, they will soon be converted to the new XXL concept of the retail group. They will be operated in future by existing franchise partners of the Fressnapf Group.

With the acquisition of the Superpet stores, Fressnapf underlines the fact that it intends to continue growing its store network in the future. Just last year, Europe’s leading pet supplies store chain opened over 120 new stores across Europe.