The PetQuip and Gardenex federations have joined with UKTI and two other consumer goods trade associations in a government initiative to promote British lifestyle products to key Russian buyers and press organisations in Moscow in March 2010. The event is open to pet, garden and leisure companies and the invitees to the event will include a wide range of buyers from the pet, garden and leisure sectors as well as the leading trade and consumer press. There will also be optional retail tours and the opportunity to arrange individual meetings in Moscow as well as to extend the stay in order to visit buyers in St Petersburg. Both the Russian pet and garden sectors are of considerable importance to British exporters.