P&G Pet Care announces new distributor in Austria

P&G Pet Care has chosen the Austrian wholesaler Vitaform as its new distributor for Austria. The company will take full responsibility with immediate effect for the import, sales and marketing activities for “Eukanuba” and “Iams” in Austria. P&G Pet Care is confident that this decision will ensure that its trusted and well established brands will be provided to retailers, breeders, pet experts, vets and consumers with excellent service and professional marketing, and it looks forward with confidence to this future collaboration. In December 2008, P&G Pet Care agreed to Vitaform acting as interim service provider to secure the availability and delivery of Eukanuba and Iams in Austria.