UK brands ranked in Top 500 list

Four pet industry brands made it into the UK’s Top 500 Brand Names list this year, and all four of them happen to be pet foods: “Whiskas” (Mars) came in at 180, closely followed by “Pedigree” (also by Mars) at 209. Making it to the 443rd position was “Winalot” (Nestle), followed by “KiteKat” at 457, adding a third Mars brand to the Top 500 list. Thousands of leading brands were included in the initial list before it was whittled down to a shortlist of 1 350 by The Centre for Brand Analysis (www.tcba.co.uk). An independent council of experts then scored the remaining brands, eliminating the lowest-scoring 50 per cent. Those that made it through faced the final round; 2 200 UK consumers on the YouGov community panel had the last vote before the 500 highest ranking brands were given Superbrand status. The top 5 Superbrands to make it through this rigorous process were: 1. Google, 2. Microsoft, 3. Mercedes-Benz, 4. BBC and 5. British Airways.