US analysts report deliberations by top management at Procter & Gamble regarding the sale of some prominent brands
According to reports in the US media, the management of the Procter & Gamble Group is considering whether to sell some of its key brands. “Iams” and “Eukanuba” have been mentioned in this context, but the selling option is just one possibility under discussion. Another option is to convert parts of the company into autonomous firms, it is reported. Sources in the pet product sector tend to doubt the likelihood of “Iams” and “Eukanuba” being sold off, especially as Procter & Gamble only recently invested time and money in integrating the two pet food brands more strongly into the group structure. A Procter & Gamble press conference to present current financial data could shed further light on the subject.