Facelift for "Lady Meneba"

Meneba, the biggest grain-processing company in the Netherlands, has a new logo. The previous logo featuring the trademark known as "Lady Meneba" has been redesigned to give the image of Demeter, the Greek goddess of the harvest bearing a sheaf of corn in her arm and with a millstone at her feet, a more modern appearance. The company says this gives better expression to the identity and aims of Meneba. The logo of the company's Meneba Feed Ingredients (MFI) division will no longer be used in future, and pet food ingredients will be marketed under the name Meneba. The company thus intends to render its corporate identity more visible in all market segments.