Clocking up extra sales

The British company Supreme Petfoods has taken inspiration from the longer, lighter days to warm up profits for its retailers as well: for the spring, the company is increasing the margins available on all of its key products. This is achieved by revising its prices and aligning specialist pet food with grocery standard price points. The key result has been a price reduction for “Russel Rabbit”, applied across all three sizes. The activity is being complemented by a marketing campaign, including national press coverage through PR, with coverage in children’s and women’s magazines promoting how to keep small pets safe, well fed and healthy in the summer.