New Product

Modern cage concept In “Grand Hotel” Italian company Gabber presents an advanced hamster cage with a lot of innovative features and a big choice of colours. The company states that the new technology and the design have been patented. www.gabbersrl.it Pet socialising “Cavia Bingo” from Italian company Gabber is available in three different sizes up to 120 cm. The cage has a large opening to give the pet an incredible feeling of freedom. And children have the opportunity to experience a special kind of relationship with their pet that they will never forget. www. gabbersrl.it News for puppies and kittens Hill’s Pet Nutrition has enhanced its complete “Science Plan” puppy and kitten ranges with DHA, an Omega-3 fatty acid that occurs naturally in fish oils, eggs and mother’s milk. Studies have shown that human babies fed on milk containing DHA had higher intelligence scores at 18 months old than those that were not supplemented. These studies have been replicated in puppies, showing better trainability and socialisation. The range includes “Science Plan Puppy” and “Science Plan Kitten” and special products like “Puppy Large Breed”, “Puppy Lamb & Rice” and “Puppy Mini”, and all “Science Plan Nature’s Best Puppy and Kitten” products have also been enhanced. www.hillspet.com/dha Attractive living space “Malibu” is a new 50 l aquarium (58x37x43 cm) with a fully curved front from Italian company Aries. It comes complete with a cover and lighting provided by a 15W energy-saving lamp. A biological filter with filter media cartridges, underwater pump with air stone and an automatic 50W heater are also included. One unusual feature is the plinth containing two drawers. A matching 70 cm high base cabinet is also available. www.aries05.it Fashionable pet carrier “Doggie Bag To Go” from American company Cocojor Hawaii is part of the collection of fun-loving and exquisite dog carriers in fashionable styles with comfortable plush lining that feel like a bed bag for the dog. The new product is designed to look exactly like a handbag, trimmed with genuine leather. It has comfortable adjustable genuine leather straps with silver hardware, is designed to fit the body contour and is lightweight and balanced for easy and effortless carrying. The bag comes with a washable and removable interior cushion mat, has ventilation panels on each end and a roll-down window that can be held down with the adjustable leather side strap. It comes in two sizes: “Small” (14” long, 10” high and 7” wide), suitable for dogs weighing up to 7 lbs, and “Large” (16” long, 12” high and 7”wide), suitable for dogs of up to 15 lbs. www.cocojorhawaii.com Perfect pet food pouches Austrian company Mondi Packaging Flexibles (MPF) is a leading European supplier of packaging for pet food in both of the major subsegments of this market – dry pet food and wet pet food. It offers one of the industry’s broadest flexible packaging portfolios, including high-barrier films, coated paper board, paper and plastic consumer bags with convenient features for opening and reclosing, and a wide range of pre-made retortable stand-up pouches. The most future-oriented type of wet pet food packaging, the stand-up pouch, is an MPF speciality. The pet food pouches are lightweight, contain healthier pet food, are exceptionally convenient, have outstanding marketing power and offer interesting profit potential. MPF’s production, sales and service network providing packaging for both wet and dry pet food extends to all corners of Europe. www.mondipackaging.com Maximum help for retailers British company Sinclair Animal & Household Care Ltd, manufacturer of the “Canac” range of pet healthcare products, has invested in a comprehensive retail support package for flea control. The package has been designed to help grow the market for over-the-counter flea treatments and help retailers ensure they get their share of this, the fastest growing sector in the pet market according to Mintel. To help retailers maximise the sales and profit opportunities, the new “Canac” sales support package includes free point-of-sale material to communicate with and educate consumers in each of the key areas of opportunity. An easy-to-read, informative guide to flea and worm control in the form of an A-frame is available to help educate consumers and provide back-up information to shop staff. Consumer leaflets to give away provide a simple guide to products available to treat fleas on pets and in the home, preventing re-infestation. In addition to point-of-sale the “Canac” flea offer also includes a range of in-store merchandising solutions. Correx display boards are available to help draw consumers to the shelf fixture. They will also enhance the visibility and credibility of the overall flea fixture. Merchandising units are available for multi-site displays. Clip-strips again facilitate multiple displays and encourage extra impulse sales. www.sinclair-sahc.com “Pet info” for pet product retailers At the French trade show Expozoo, Aquastyl exhibited an interactive pet guide that not only offers customers valuable information on all aspects of pets but will also provide an interesting visual focal point in a pet store. At the touch of a button, up to 2,000 different types of animal in all common pet groups are displayed on a screen complete with an explanation of their maintenance requirements and special features. The guide is thus also a useful source of information for sales staff when it comes to answering specific questions about animals. “Pet Info” can also be used to inform customers about current promotions, advertisements and campaigns. www.aquastyl.fr Natural balance Garden ponds are especially vulnerable to environmental influences such as acid rain. In strong sunlight the consumption of minerals by the plants is very high, and reliable stabilisation of the water conditions is therefore very important to maintain the equilibrium of the pond. The carbonate hardness should also be checked regularly. Carbonate hardness can be increased safely and reliably using the new “Pond Bio Balance” product from German company Sera. The company says that “Pond Bio Balance” is very easy to use and administer. The powder can be dissolved in water, for example in a watering can, for uniform distribution on the surface of the pond. 550 g will increase the hardness of 6,000 litres of water by 1°dGH und 2°dKH. The product comes in 550 g and 2.5 kg pack sizes. www.sera.de Special food for guinea pigs Supreme Petfoods has extended its “Science” range to provide a solution for the increasing numbers of guinea pigs that are selective feeders. The launch of “Science Selective Guinea Pig” will provide an instant solution for worried guinea pig owners. It is a complete food that avoids the issue of selective feeding by providing a comprehensively nutritional solution in every biscuit the guinea pig chooses to eat. Every aspect of the guinea pig’s nutritional requirements has been considered. The food contains prebiotics, vitamins, minerals, herbs and forage as wells as Omega 3 and 6 fatty acids. Research has shown that this combination of herbs and nutrients provides the most palatable and healthy option. Herbs are helpful in digestion and beneficial for coats. Vitamins are vital for the animals’ well-being. Prebiotics assist the immune system and boost the digestive process. The overall biscuit also has the roughage and resistance to assist with dental wear. The new product is launched in 2 kg bags. www.russelrabbit.com