More attendees at Super Zoo

The US trade fair Super Zoo in Las Vegas attracted 7 966 buyers representing 3 042 companies over the expanded three-day event at the end of September. This represents a 20 per cent increase over attendees at Super Zoo last year. Produced and managed by World Wide Pet Industry Association (WWPIA) of Arcadia/California, Super Zoo featured 545 companies in 900 booths. The fair was held for the third year running in conjunction with the California Association of Nurseries and Garden Centers' Garden Market Expo. A WWPIA post-show survey of exhibitors and attendees revealed a tremendous positive response to Super Zoo's many innovative programmes and features.