New Products

16.08.2005

Fitness tablets
“Sunny’s” are coloured tablets featuring smiley faces from German company Vitakraft and are designed to appeal primarily to young pet owners buying products for small animals. The new snacks are also available for dogs and cats. The food tablets contain no added sugar and provide a healthy treat for rodents to nibble on. They also contain valuable vegetable matter and inulin for healthy intestinal flora as well as natural B-carotin for well-being. “Sunny’s” for dogs and cats have a high level of acceptance thanks to their malty flavour, and replenish depleted energy levels. The new snacks are offered in a 50 g foil bag that keeps the food tablets fresh for a long period.
www.vitakraft.de
New dog food
Belgian company Versele Laga is repositioning its premium range with “Nutritional Balance” from Bento Kronen. “Nutritional Balance” is intended to replace the existing premium range and is broken down into four segments: for small breeds (“Mini”, up to 10 kg), for medium breeds (“Medium”, 10-25 kg), for large breeds (“Maxi”, 25-45 kg) and for very large breeds (“Mega”, over 45 kg). Four new products are being introduced:
“Growth Lamb & Rice” based on lamb and rice is recommended for young dogs with a sensitive digestive system or with coat and skin problems, and is obtainable in 1 kg, 3 kg and 15 kg pack sizes.
“Maxi Lamb & Rice”, likewise based on lamb and rice and for sensitive digestive systems or coat and skin problems, is for adult dogs of large breeds and comes in pack sizes of 3 kg and 15 kg.
“Mega Growth” is for growing young dogs of large breeds and available in packs up to 15 kg.
“Mega Regular” is for adult dogs of very large breeds and is supplied in 15 kg packs.
“Nutritional Balance” is accompanied by an information campaign aimed at marketing partners and consumers via specialist journals, advertisements and promotional material.
www.versele-laga.com
Paper bags
Frantschach Consumer Bags Germany is now producing “click & close” bags not only in plastic, but in paper as well. The paper “click & close” is a very sturdy bag and it can be filled on any bagging machine used to fill conventional SOS bags without any modifications. Compared with customary SOS bags, the new paper bag also offers big advantages. It is reliably leakproof, since its closure makes resealing possible. And it can be opened and reclosed as often as desired, which ensures that its contents stay fresh and optimally protected. In most cases the “click & close” closure is on the front of the bag. The paper is shiny on the outside, thanks to metallised or transparent PET. The fact that the paper “click & close” can be filled on existing bagging machines without any modifications makes it an especially economical solution for smaller companies.
 www.frantschach.com
Innovative pond filter
British company Pet Mate offers a range of “UV+Bio”- and “Bio only” pond filters that are being launched under the “Fish Mate” brand and feature the “Powerclenz” automatic cleaning system. The “Powerclenz” dial enables the self-clean function with a simple twist. “Run” position: incoming water undergoes a 3-stage purification process. “Clean” position: the foam will be squeezed by up to 450 kg force by means of water pressure, forcing out pond sludge which may then be used elsewhere in the garden as a fertiliser. Pet Mate supports the range with a 3-year guarantee on all of the models and offers an additional “clear water guarantee” on the “UV+Bio” pressurised filter variants. All models include “Supra” biological filter medium, possessing over 100 times the biological surface area of conventional plastic media.
www.pet-mate.com
Practical reflectors
Easy to fit reflectors are another aspect of professional lighting alongside high-quality fluorescent tubes. The “Combi Reflectors” from German aquatics company Sera are clipped directly onto the tubes using the accompanying brackets of high-grade, durable plastic and therefore do not need to be attached to the aquarium cover. The brackets also enable the reflectors to be fitted with an overlap, allowing them to be adapted individually to each tube length. According to Sera, two models at 41 and 56 cm are therefore required to cover all tube lengths. The “Combi Reflectors” are manufactured from polished aluminium and are corrosion-resistant. Sera recommends exchanging them alternately with the fluorescent tubes, which likewise have to be renewed at regular intervals, to guarantee consistently good lighting results.
www.sera.de
Healthy complete food
“Vitality & Color” from the Polish company Tropical is a complete, special, highly nutritious, colour-enhancing flake food for all aquarium fish. The content of lecithin and vitamin E stimulates spawning and enhances activity levels. Selected natural animal and vegetable proteins, as well as fats containing HUFA, are an abundant source of metabolic energy. Valuable L-carnitine enhances the fat-burning process. The food is also enriched with amino acids, mineral salts, and trace elements. At the same time, the high content of carotenoids (including astaxanthin) has a positive influence on colouration by activating pigment cells. To ensure proper colouration, the alimentary tract must supply the pigment cells with natural carotenoids from phyto- and zoo-plankton. Regular, systematic feeding ensures vitality and beautiful, vivid, contrast-rich colouration in your fish. The food is available both in the form of flakes as well as in granulate form.
www.tropical.com.pl
Heater for small aquariums
Italian company Hydor presents the super small, super safe “Mini” heater for small aquariums. Designed as a small mat, the heating element is made with the super-safe PTC sheet (positive thermal coefficient, a Hydor exclusive patent). This new heater can be placed anywhere in small tanks and bowls with a capacity from 8 to 20 litres, even under gravel, helping increase the water temperature by a few degrees compared to the ambient temperature. Handling and maintenance are super safe, super easy and there is no danger or damage if left running dry. Ideal use of the “Mini” heater is in nano-reef aquariums, where it can be easily hidden under sand or rocks.
  www.hydor.com
Homemade recipes for dogs
Homemade nutritional concepts are the latest “Test&Taste” idea from the Italian company Mediatic. The purpose is to understand – and to disseminate through the international pet food market – how pet owners in Western Europe feed their pets through home-made meals. The “European Dog Recipe Book”, which is the first result of homemade nutritional concepts research, has been compiled on the basis of interviews with 100 Western European dog owners and contains the most interesting, the oddest and the most widespread home-made recipes. The book also contains owners’ comments regarding the dog’s reaction, particular ways/timing of feeding and other interesting information. The mix of ingredients, their palatability, the feeding habits and the owners’ expectations could offer useful suggestions for all pet food operators. Other “Test&Taste” services are in-home palatability and perceived digestibility tests for every kind of pet all over Europe.
 www.mediatic.it
Modern and with a new look
The “TetraMarin” food products of German aquatics specialist Tetra for feeding marine fish now come in a new modern packaging and are obtainable with the “BioActive” formula. The special mix of vitamins and nutrients, formulated on the basis of nutritional science research, improves the bodily functions of the fish and strengthens their resistance. According to information from the company, “TetraMarin“ products offer a natural form of nutrition suitable for the species on account of the optimally coordinated combination of raw ingredients, such as seaweed, spirulina algae, high-grade fish oils and small marine shrimps. “TetraMarin Flakes” is an all-round food for small to medium-sized marine fish. And for medium to large fish, the company markets “TetraMarin XL Flakes“. “TetraMarin Granules” are likewise adapted to the feeding habits of medium to large marine species, as the morsels of food first float on the surface and then sink slowly. For smaller varieties of fish, there are the new “TetraMarin Mini Granules”, which meet the requirements of young and small marine fish in terms of shape and sinking characteristics.
www.tetra.net
 Range completed
Italian company Hydor has added three new sizes to its “Theo” range: 25, 150 and the unique 400 Watt. The seven-size range of heaters is produced in Italy to high quality and safety standards. “Theo” is a real safety revolution in aquarium heaters: the glass tube is shatterproof, and the PTC (positive thermal coefficient, exclusive Hydor patent) heating element allows you to pull it out of the water at no risk even if still plugged in, making handling and maintenance safe. It’s small, easy to hide and super precise. Ideal for freshwater and marine aquariums. The complete range has seven different models: 25, 50, 100, 150, 200, 300 and 400 Watt.
www.hydor.com
Cleaning dogs and cats
American company Invet presents “Quick Bath Tushee Wipe”, which is specially designed for cleaning a pet’s bottom or areas that are hard to reach. For dogs and cats, each “Tushee Wipe” pack contains 30 wipes in a resealable package. Each wipe is non-irritating, biodegradable and gentle enough to use every day. The wipe is three times thicker than a baby wipe, pH balanced and lanolin-free. It removes dirt and debris, reduces odour and bacteria and soothes the skin. “Tushee Wipe” contains micellized Vitamins A and E with aloe vera.
www.invet.com
Comic cups
German company Dino-Sport is now marketing “Louis” cups with comic dog motifs. Together with a well-known French cartoon artist it has produced a comic Louis character, which now discovers the world: as a mountaineer about to ascend the Agility A wall for the first time, or a pole vaulter before the first jump. The company states that further fun motifs featuring Louis and his friends are to follow.
www.dino-sport.com
Food for cats that are growing older
Before reaching old age, dogs and cats experience another life phase in which they are still active, but are beginning to show the first signs of ageing. This phase, described as “Active Maturity”, comes between the ages of seven and eleven and is comparable to the “best years” of men and women between 45 and 60 years of age. As an international research group set up by Iams Pet Food has discovered, the initial symptoms of ageing in cats can be countered by appropriate nutrition. Based on the results of this research, the pet food manufacturer has now developed a special cat food that is coming onto the market in October, “Iams Active Maturity 7+“. According to Iams, this food contains optimum amounts of high-grade animal proteins and thus all the essential nutrients for a healthy coat. The combination of two different essential fatty acids wards off the onset of age-related skin inflammations, says the manufacturer. And another positive side-effect of the new food is that it contains glucosamines, constituents of healthy cartilage tissue that support the formation of new cartilage, thus contributing to healthy joints. To improve dental hygiene by reducing the build-up of tartar, the pellets of “Iams Active Maturity 7+” are coated with special minerals. Iams states that its Dental Care System has been shown to reduce the build-up of tartar in cats by up to 28 per cent. Recommended retail prices for the new cat food are 2.90 € for a 300 g pack, 8.50 € for a 1 kg pack, 19.20 € for a 3 kg pack size and 51 € for the 10 kg pack.
www.iams.com
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