To tie in with the first feature-length film from Wallace & Gromit, Supreme Petfoods is running a promotion covering its best-selling products. “Wallace & Gromit – The Curse of the Were-rabbit” is set to send the country “bunny-mad” at cinemas on October 14 and Supreme Petfoods, specialising in small animals, is an ideal promotional partner: “Russel Rabbit Original”, “Gerty Guinea Pig Original” and the small animal treat, “Russel Rabbit Carrot Crunchers”, will all carry imagery from the feature film along with a “Text & Win” promotion.