“Capitalize on the enchantment of an audience of millions”

To coincide with the European launch of the film “Finding Nemo”, Tetra has brought out a complete aquarium kit, which is being marketed throughout Europe. The company is thus taking advantage of what it regards as “this unique opportunity to inspire millions of viewers to take an interest in aquariums”. The kit includes a 54- or 96-litre aquarium, a bumper package of accessories and information leaflets on keeping fish. The company is also running a competition related to the film and has given Nemo his own feature on its website.
You’ll find a detailed report on the film and its effect on the aquarium segment on our German Internet service PETonline/Market data (only available in German).