The organizers of Zoomark International, which took place in Bologna from April 11-14 2003, have reported the results of a survey carried out among the exhibitors. 94 per cent of the answers revealed that exhibitors were satisfied or very satisfied with the show organization. The figures also explain the main reasons that led exhibitors to participate in Zoomark. They decided to take part in the show to find new customers in Italy and abroad, to introduce new products to a wide international audience or to strengthen their image. Another important factor revealed by the survey was that, out of 215 exhibitors expressing the intention of participating in other international trade shows in the following months, more than half stated that they would be exhibiting at Interzoo, which will take place in Nuremberg in May 2004.