Interzoo leaves satisfied visitors

According to the survey, 99 per cent of visitors were satisfied to very satisfied with what Interzoo had to offer and 93 per cent of exhibitors rated their trade fair participation as successful to very successful. Just over half of the visitors surveyed also stated that their main reason for visiting Interzoo was to find out about new products – an increase of six per cent compared to the previous event. Finally, 96 per cent stated that they were satisfied or very satisfied with the range of new products and trends on display at the trade fair.

The supporting programme with the Fresh Ideas Stage and the Academy sessions also ensured that 96 percent of visitors were satisfied. In total, 97 per cent of trade visitors said: „I gained something from my visit to Interzoo 2024.“

The exhibitors were also satisfied with the results of the survey: The high scores for reaching target groups (96 per cent), successfully establishing new business relationships (97 per cent) and expected follow-up business (93 per cent) resulted in an extraordinarily high intention to exhibit again at the next Interzoo (95 per cent). The QR codes on the exhibition stands were scanned over 10 000 times with the Interzoo app in order to access the digital exhibitor profiles. In total, the profiles in the app were accessed more than 250 000 times.

85 per cent of exhibitors and 74 per cent of visitors did not come from Germany. As a result, 98 per cent of the visitors surveyed stated that they were satisfied with the internationality of the trade fair offering, including 15 national pavilions. The number of 140 visitor countries, including far-flung island states such as Wallis and Futuna, the Pitcairn Islands and the Caribbean island of Curaçao, is also a record for the pet industry as a whole, the organisers emphasise in their report.

The next Interzoo will take place again in Nuremberg from 12 to 15 May 2026.