These PetCo innovations are simply WOW!

With its premium brand portfolio – including DOG'S LOVE, CAT'S LOVE, WOW DOG & CAT and PURE NATURE – the Austrian family business PetCo stands for high-quality, natural pet food. The team around founder couple Katharina and Stefan Miklauz is excited to welcome many familiar and new faces from the pet industry at booth E19-F14 in Hall 29: "Zoomark is the ideal stage to present this year's WOW CAT and WOW DOG product innovations to an international industry audience. Seeing the interest and enthusiasm directly in the faces of the visitors makes a product launch at trade fairs something very special every time!" says Katharina Miklauz, founder and creative director.

The broad WOW DOG snack portfolio is growing just in time for Zoomark with the new Meatbars: The protein bars, available in the flavors Beef, Chicken, and Venison & Lamb, provide dogs with 85% meat content and high-quality protein – all in a practical on-the-go format. "The new Meatbars are perfect for on the go and are especially ideal as a healthy snack during long walks," says Miklauz about the new product. Like all products from the family business, the new Meatbars are also made without grains, salt, or added sugar, in Austria, and with preferably regional ingredients.

Cats don't miss out either and can look forward to a delicious addition to the WOW CAT snack range – the new WOW CAT Soft Sticks! The soft treats come in three flavours: Chicken, Beef and With Salmon and are produced in Austria, exclusively by air-drying and without glycerine, grain or added sugar. The snacks are characterized by high acceptance and are also suitable for picky cats, because: "The smooth surface and the use of high-quality liver make the Soft Sticks particularly attractive for cats!", explains Katharina Miklauz, Head of Product Development.

The family-run company based in Vienna has been part of the VAFO Group since 2024. PetCo was introduced to the pet industry in 2014 by Katharina and Stefan Miklauz with the DOG'S LOVE brand. Within just ten years, the dynamic duo built up a successful brand portfolio. In addition to DOG'S LOVE and its cat counterpart CAT'S LOVE in the super-premium segment, PetCo also reaches the premium target group with the WOW DOG and WOW CAT brands, while PURE NATURE covers the entry-level premium segment.

www.petco.group

Hall 29, E19-F14