A key test of the market ­sentiment

The year 2025 has got off to a turbulent start and looks set to continue in the same vein. Political developments are currently on a rollercoaster ride. The economic situation in Europe remains tense. Most countries are expected to grow only slightly this year and any recovery will be slow. Looking ahead, the situation is unlikely to improve significantly. On the contrary, if a global tariff war breaks out, supply chains are likely to be severely disrupted again, as they were during the Covid 19 pandemic.  Inflation would rise again. The pet industry would not be able to escape the associated challenges.

Against this gloomy backdrop, the Zoomark international trade fair in Bologna in May will be an important indicator of the state of the pet industry as a whole. The signs are good for a successful and inspiring show: Optimism in the industry and in the pet trade remains undiminished – even if growth continues to be held back by the continued reluctance of many consumers to spend.

It is particularly encouraging to see that many industry players are investing, or have already invested, in their own market presence. From Pets at Home to Fressnapf/Maxi Zoo, many specialist retailers have been revamping their concepts for some time, setting important trends with new interior design ideas, optimised product ranges and modern services. The roll-out of these concepts is in full swing. Many industry companies in the sector are also investing in the relaunch of their brands, focusing on modern packaging solutions and launching new products to expand their range.

In Bologna, it should be clear that the pet industry has a lot of potential for further growth, even in difficult economic times. One of the main reasons for this is the increasing importance of pets. Whether dogs, cats or rodents, more and more people are treating their pets as members of the family and loving them dearly. This is also reflected in consumer behaviour: many people would rather sacrifice something for themselves than save on food and care for their own pets.

The trend towards humanising pets is likely to continue in the coming years. The focus is on pet health. Many people are prepared to spend a lot of money, even in difficult times, to ensure that their beloved pets live long and fulfilled lives. In particular, preventative health care and natural nutrition will become increasingly important in the future. The pet industry would do well to adapt.

Ralf Majer-Abele