Growth in Indonesia

At present, the market for pet products in Indonesia is worth around 2.3 bn dollars. According to a study by Future Market Insights, the annual growth rate is expected to reach 9.5 per cent by 2033, which would equate to a 1.5 per cent share of the global pet supplies market. The study cites the growing number of pet owners in the country, the rising available income of the Indonesian middle class and a significant purchasing power for pet-related goods and services as the foremost growth drivers. An increase in the adoption of pets as companions will also boost demand for pet care in Indonesia, states the study. Published statistics indicate that five years ago, 67 per cent of Indonesian households owned pets. The majority had cats, followed by fish and dogs.

The problems in the market should also be considered, however. These include a lack of standardisation in the pet sector, the spread of poor-quality and counterfeit pet products, and a lack of qualified professionals along with trained veterinarians and pet carers.

Rapid urbanisation is one of the main driving forces behind the growth of the pet supplies market in Indonesia. In this context, routine pet grooming to support health and hygiene is also considered one of the most important trends for the future in the country’s pet sector. The fast-moving lifestyle makes it difficult for owners to devote much time to their pets, however. For them, mobile pet grooming salons are the best option, as these give individual attention to pets.

Other key trends identified in the study are the increasing popularity of pet cafés, the growing number of pet-friendly accommodation options and facilities, and the growing demand for organic and natural pet products.