Treats for cats

With its new Pure Bites under the company's own Cat's Love brand, Austrian family firm Petco now offers fine, natural treats for discerning felines."Containing 100 per cent meat, they not only smell delicious, but are also healthy," says company founder Katharina Miklauz. Pure Bites are produced by gentle freeze drying and boast a concentrated aroma and flavour. The gentle drying process preserves valuable nutrients, and the treats are devoid of preservatives, sugar and attractants. "Like all of our products, our treats should also pamper cats with the full flavour of nature, yet only provide a feline with what it needs," adds Katharina Miklauz. She is confident that freeze-dried Pure Bites are exactly the right choice for this reason.

Protein-rich Cat's Love treats are available in five flavours: Chicken fillet, Giant shrimp, Beef, Northern prawn and Salmon fillet. A feature common to all varieties is that they contain just one ingredient: 100 per cent meat or fish. "The single-protein treats are the perfect choice as a reward or to keep cats of any age busy, and are also eminently suitable for sensitive feline stomachs," Katharina Miklauz says, summarising the benefits.

Cat owners looking for a special culinary delight can place the Pure Bites in water to rehydrate them, enhancing the aroma and taste.
The Pure Bites range is available online at www.catslove.com and from selected retailers.