"Future-proof pet food needs added value"

An unusual year is behind us and one which has had far-reaching effects not only on the social system, but also on all branches of industry. As a result, the pet food market is facing a change in consumer demand too. I see the following trends and developments for the future:Natural products with transparent ingredients: When consumers look at ingredient lists, they want them to convey that a product    - whether it's for their own consumption or that of their pet - is both healthy and natural. In my opinion, this year will bring a further increase in the humanisation of pets. Many owners see their four-legged friends as members of the family and therefore consciously choose pet food that supports their health and wellbeing. Thus, the transparency and comprehensibility of ingredients are becoming increasingly significant in the pet food sector, according to Innova Market Insights: Top Ten Trends for 2021. On the ingredients list, wheat is a key word that is understood by everyone and associated with tradition and nature. Trigea's Trigovit products act as stabilisers, emulsifiers, binders or texturisers, and wheat is always listed on the ingredient list. Many of our functional ingredients also allow for a clean label claim - a real plus for manufacturers wanting premium market positioning.
Sustainable, plant-based solutions: The sustainability aspect is becoming increasingly important for pet food. Consumers want to know where the raw materials come from and under what conditions, both human and environmental, they were produced. This is about more than just meeting consumer demands. Future-proof business requires innovative and sustainable action. As a brand of the Crespel & Deiters Group, Trigea only processes wheat that has been produced in the EU under strict manufacturing standards, is genetically unmodified and of the highest quality. In addition, long-term contracts give farmers security and help strengthen rural areas. The trend in human nutrition towards a reduction in meat consumption for ecological and ethical reasons is also influencing the pet world. Those who temporarily or completely abstain from animal products often search out alternatives to meat for their pets too. Accordingly, the demand for textured wheat proteins is growing. They can serve as a plant-based protein source in hybrid products with reduced meat content and imitate the typical structure of meat. The higher proportion of plant-based ingredients helps to improve the…