The Portuguese pet product market at a glance

The total number of pet supplies retailers in Portugal is put at around 800. Roughly ten per cent of these belong to pet store chains.Portugal's pet supplies market is currently growing at around 8 per cent per year.Accessories and food for dogs and cats account for approximately 75 per cent of the sales of the entire Portuguese pet product sector.Following several years of decline, the aquatics segment is showing fresh signs of growth, encouraged by specialised aquatics businesses.Two officially recognised dog breeds originate in Portugal: the Portuguese Water Dog and the Serra de Aires Shepherd.The National Association of Pet Shops in Portugal (APCPAC - Associação Portuguesa de Comerciantes de Produtos para Animais de Companhia) has around 80 members, including in particular pet store chains.36 per cent of households have at least one dog, while 31 per cent have at least one cat.Roughly 40 per cent of the Portuguese population live in the Porto and Lisbon regions.