"A genuine success story"

Our brand stores are a genuine success story. More brand stores are opening globally in ever quicker succession to bring the Hunter image and philosophy to the rest of the world and create an impact. Our stores offer a shopping experience for customers, create demand among consumers and in the speciality trade and play a key role in our brand strategy. 

As well as the need for a location with a high footfall and good transport links, there are naturally also criteria that have to be met as regards conformity with the Hunter CI, which must be implemented consistently. This ranges from the furniture to be used (Hunter shop-in-shop system) via the colour scheme to the external appearance of a brand store. The locations are chosen carefully following discussion and their suitability is examined with reference to stipulated criteria. 

We are proud to say that it was our own customers who actively petitioned to be allowed to open Hunter brand stores. The enthusiasm of a growing number of partners and customers worldwide for the brand has awakened the desire to become part of the Hunter success story. It is this desire that gave rise to the Hunter brand store concept, which has inspired many keen followers to set up a brand store. Despite the global spread of the shops, our brand store partners are closely linked to one another and to us and are in constant communication. We are certainly one big, cosmopolitan Hunter family, which holds the same values and pursues a common goal. 

Since it was established in 1980, Hunter has grown over the years into an international company. Our products are currently exported to 57 countries, demonstrating the global reach of the Hunter brand. Of course, in "young" markets in particular, the opening of a Hunter brand store offers an opportunity to raise the brand profile more quickly. Positioning the brand stores in well-frequented locations that thus attract attention to the Hunter brand, along with the press and media activities associated with an opening, contributes to positive "word-of-mouth" communication by customers and swiftly arouses the interest of specialist…