International specialist eyes expansion

The market for garden and swimming ponds and for aquaculture was and still is a fiercely contested segment. One company that succeeds in setting itself apart from the competition is the Bavarian firm Fiap GmbH of Ursensollen. It was established in 1976 and has remained a family-owned firm, currently run by two managing partners of the second generation of the family. Fiap started out 37 years ago in fish breeding and pond management. The fact that it is now able to supply its clientele with a wide range of equipment and accessories for aquaculture and for garden and swimming ponds is due to customers of the company, for it received repeated requests for technical aquaculture aids among other things. “And so we began to develop products with a high technical specification that are geared precisely to the wishes and requirements of our customers,” says a company spokesperson. From these beginnings, continuous innovation over the years has led the company to become one of the global market leaders in the aquaculture business, with an innovative product portfolio covering all aspects of water gardening. “A major advantage of our products is that we were the first company to manufacture for the professional aquaculture sector. As a result, we are now able to offer hobbyists high-quality premium accessories to meet all their requirements for the garden pond as a whole.”

Renewal is a prerequisite of development, however, and so the company has also updated its website. It now presents a new image that is above all modern, informative and customer-oriented. In an extensive makeover, the home page www.fiap.com has been given not only a sophisticated design but also entirely new content. “The new design and images are intended to have an immediate appeal to visitors interested in garden ponds and aquaculture. The first impression is key in ensuring that the user stays on the website.” Clear and easy navigation should also give visitors a quick overview of the large premium product range of Fiap.

Here the customer can choose from an extremely broad product portfolio that currently comprises over 3 000 products. The technical aids that have paved the way to Fiap becoming a global player are many and…