Products for pets

“Moderna Products has managed to build itself a solid reputation as a high-quality producer of contemporary plastic pet products,” says company spokeswoman Chantal Saelen. In recent years, the company has focused on new functions, appealing designs, logistics and globalisation, achieving steady market growth on the way. Under a private-label umbrella, Moderna Products is currently exporting to almost 60 countries. Early beginnings The company’s history goes back as far as 1936. Moderna Products was founded as a production facility, producing accessories in plastic for the fashion industry. The rapid decline in the clothing industry in the 1980s made the founding family Saelen turn to the production of plastic pet products. In 2011, the company was restructured. Considerable opportunities had arisen in the pet industry worldwide. “There was a real need for more power within several Moderna departments, taking the company to the next level,” continues Chantal Saelen. A new marketing strategy was needed to take account of the rapidly changing trends and concentration in the market, an innovative strategy based on a style oriented towards pride and pleasure. The fundamental corporate strategy of Moderna Products remains unchanged up to the present, however: “To be the leading company in injection moulding for plastic pet products through impeccable customer service.” New trends “New market trends, such as humanisation of the pet industry, demand a structured innovation technique, especially where the product is concerned,” Chantal Saelen reports. “Such product innovations lead to new designs, colours and materials.” At Moderna Products, everybody knows that there is a need for processing innovation, creating the perfect match between external sales networking and internal production restrictions. The company wants to reinforce its position as a world-class logistics organisation. The innovation strategy is also based on “TINA”: There Is No Alternative for pet products worldwide. “Moderna Products functions in an atmosphere of mutual respect for employees, partners, shareholders and above all, the environment,” continues Chantal Saelen. “These social and moral obligations can be found in all echelons of the company. This business attitude is set as a priority to be maintained equally in any future international production units and/or sales offices.” In short, passionate ambition coupled with a fresh approach, which will give Moderna Products wings for further…