4 404 prizes to mark its 40th birthday

For 40 years Sera has been supplying pet stores and consumers with innovative, high-quality products that make aquariums, terrariums and garden ponds easier and more enjoyable as a hobby. In its anniversary year the company has come up with various initiatives with which it intends to render its usual support to the pet supplies trade even in these tough economic times. To this end, Sera is bringing out bestsellers like the fish food “sera vipan” (250 and 1 000 ml tubs) or “sera pond granulate” (1 000 ml tubs) in promotional packs that contain more and also feature a prize draw competition. There are 4 404 attractive prizes up for grabs: as well as Sera polo shirts and vouchers to the value of €20, three weekends in New York and one adventure holiday in the wild are on offer to participants in the draw. Customers who buy the high-performance filter medium “sera siporax” from pet shops will also receive a complimentary 50 ml pack of “sera filter biostart”. The speciality stores should reap a double benefit from the anniversary sales displays. The striking sales aids will not only attract attention and prompt additional sales, but are also part of a big prize draw. Depending on the display, retailers receive one or two lottery points per sales display with which they can participate in the big draw. The prizes on offer here are three anniversary Smart cars and a main prize of a three-week trip to Bali – with even an expedition to the island of Sera on request. Complete system to prevent algae growth Apart from its anniversary activities, Sera is presenting two new complete systems at Interzoo for the prevention of excessive algae growth. To enable ponds to regulate their own conditions over a long period without requiring any major maintenance outlay, Sera is offering two algae-free systems: “sera pond algovec Kit 1” to treat filamentous algae and “sera pond algovec Kit 2” to combat free-floating algae. Both contain the “sera kH Test”, “sera pond bio balance” and “sera pond algenstop”*. First the carbonate hardness of the pond water is tested using the kH Test. Then the water values can be adjusted and stabilised in the long term with “sera pond bio balance”. If the kH value is set correctly, “sera pond algenstop”* is used for the long-term control of free-floating and filamentous algae. This takes effect in the garden pond over a period of approx. one to six weeks. The “sera pond algokill” included in the “sera algovec Kit 1” acts reliably to suppress…