Wellness for cats

Download: Wellness for cats (PDF file)"Wellness is a buzz-word that is on everyone's lips and customers encounter it in all spheres of life," says Interquell managing director Georg Müller. Nutrition experts are convinced that wellness and healthy eating go hand in hand, and only those with a healthy, varied and balanced diet feel really good. "An optimally balanced nutrient content and a variety of ingredients in line with the model provided by nature offer the perfect implementation of the product claim 'Wellness for cats'," continues Georg Müller. Feline health should also benefit from the unique "Happy Cat LifePlus Concept", which promotes metabolic activity through its extremely effective, natural components and thus helps to ensure that the nutrients are utilised in the best possible way. The feline organism thus enjoys holistic benefits: a thick, glossy coat and healthy skin, strong jaws and teeth, a stable immune system, optimum digestibility, hairball control for the natural separation of hairballs and control of urinary calculus to give an optimum urinary pH value.Gourmet quality"The recipes have also been improved with regard to their acceptance and offer the finest gourmet quality to meet individual requirements," says Georg Müller. Another new feature is the special naming of the products. "Happy Cat" thus takes account of the customer demand for innovative cat food. Alongside the products "Adult Lamb" and "Adult Salmon", the new recipe "Adult Beef" offers a further tasty variety in which the medium-sized "Mezzo" croquettes ensure a special eating experience. These three gourmet foods for adult cats are complemented by five functional foods: "Junior" for kittens, "X-Large" for large breeds of cats and for dental care, "Light" with a fat content of just 8.5 per cent, "Senior" for cats aged ten and over and "Diet Niere/Kidney" for cats with renal insufficiency. Georg Müller also says that all "Happy Cat Fit & Well" products satisfy the special requirements of long- and short-haired cat breeds and sensitive cats.Interquell has also been hard at work on its food packaging: in addition to a new design, the packs are now freshness-sealed and the 300 and 1 000 g bags have a freshness lock to seal in the aroma. The 4 kg packs feature a carry handle. The new "Happy Cat" varieties come in the sizes 300 g, 1 kg, 4 kg and 10 kg. In the case of "Happy Cat Senior" and "Happy Cat Diet" the biggest pack sizes are 4 kg and 1 kg respectively.