Weathering the storm of economic recession

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1 What were the most important events and facts for your company in 2008? 2 What targets does your company have for the following year? New subsidiaries planned 1 For us the biggest event of this year has been Interzoo as usual. The introduction of our line of fish products can be seen as a highlight of this year, with the introduction proving to be very successful. The trade has received our concept of selling products for fish with great enthusiasm. Furthermore, we have restyled many of our product lines and are still continuing to do so. The restyle of our line of ?XtraVital? small animal foods was also received with enthusiasm. Some other facts and events are the founding of several new subsidiaries in Italy, Switzerland, Hungary and Norway. All of these companies are currently running and enlarge Beaphar?s international reach to the market, enabling us to offer products to our customers in all EU countries. 2 We are still working on enlarging our base of own subsidiaries in different EU countries, and we expect to add one or two countries in 2009 to the list of existing subsidiaries. We are also working on several new product lines for launch in 2009. Beaphar invests on a continuous basis in the development of new products, and will continue down this same road during 2009. These developments will be in line with our motto: Beaphar ? for a better pet world. Daan Aa (left) President Beaphar Good growth in eastern Europe 1 Interzoo in Nuremberg, the international acceptance and extraordinary growth in sales of wet pet food in ?Tetra Recart? packaging and the very positive development of sales and brand awareness of Bozita in the Polish, Dutch and Russian markets. 2 Two-digit growth figures in the main export markets such as Poland, Russia and England, further penetration of the wet dog and cat food market for our products packed in ?Tetra Recart?, increased awareness and sales of Swedish dry dog food in the brands of ?Bozita? and ?Bozita Robur?. Niklas Siwersjö Director Export Business Development Lantmännen Doggy AB
Ferplast invests in research and development 1 The most important 2008 news regarding Ferplast has been the generational change on the board of directors with the nomination of Nicola Vaccari as general manager of the whole group. With regard to products, we must mention some of the most interesting novelties of the year: the ?Ergocomfort? range of leads, collars and harnesses…