Pioneeer in coat care equipment

When Kuno Moser GmbH was entered in the Villingen commercial register at the end of 1946, it employed just 20 staff in three wooden huts. Now the company, part of the Wahl Clipper Corporation since 1996, is one of the leading manufacturers of electric coat clippers for dogs and horses and is celebrating its 60th anniversary.In 1957, when the manufacture of modern shaving foil razors was booming, the company moved out of its huts into a new building. In 1959 Moser launched its first hair clippers on the market, and in 1963 extended its production range to include electric toothbrushes. Its customers included large companies in the electrical industry and mail order firms, who supplied these gadgets from the Black Forest to millions of eager consumers during Germany's economic boom of the 1960s. In 1966 Kuno Moser and Christian Schneider, who had entered the company in 1949, sold their shares to the Ebner family of St Georgen. The new proprietors retained the existing product line and in 1970 commenced production of professional hair clippers. By the end of the 1970s, the company finally outgrew its factory premises and part of the workforce, now numbering just under 300, moved to a new building at the entrance to the town in 1981. At the end of the 1980s, Moser eventually expanded beyond the Black Forest: in 1994 the production of clippers started up in Mosonmagyaróvár in Hungary with a workforce of 180 people. The eventual consequence of this strategy of internationalisation was the merger of the company with the American Wahl Clipper Corporation in 1996. The latter, which purports to be the world's leading manufacturer of hair clippers for people and pets along with shavers, saw in Moser GmbH the ideal European partner for synergies in development, production, logistics and marketing. And after all, the traditional Black Forest company also contributed 50 years' worth of experience and market presence. Known since 2002 as Wahl GmbH, the company markets the group brands "Wahl", "Moser" and "ermila" in Europe, Africa and the Middle East. Since 1967 the company has been incorporating the know-how acquired from the production of durable hair clippers into its pet clipping appliances, coat care equipment and since 2003 into its "Horseline" horse clippers. Wahl GmbH is withdrawing from the private label business in future in favour of its own brands. In Unterkirnach they are convinced that "made in Germany" and "made in Europe" have a future in fiercely…