Impressive success story of a family firm

The modern distribution centre has space for over 5 000 pallets.
Beaphar’s founder, Bernard AA, launched his company in 1943 to market homeopathic remedies for dogs. Led by his son Henk AA, Beaphar now employs around 400 people all over the world, is present in 60 countries and markets around 2,200 products in all worldwide. However, the range differs substantially in the various countries Beaphar supplies due to the different requirements of the individual markets. The company operates wholly owned subsidiaries in Great Britain and Germany, two of its main markets in addition to the Netherlands. In Britain, Beaphar took over Sherley’s in the mid-1990s and the brand of the same name still forms an important part of the range in the UK, a range that now comprises around 200 products and is constantly being expanded.  Beaphar has had an active sales programme in Germany for 16 years. Its subsidiary in Emmerich has a workforce of 20, six of whom are engaged in field sales. The range for the German market encompasses around 350 products. The company also has outlets in many other nations and has expanded considerably in Eastern Europe in recent years, establishing branches in Poland and the Czech Republic. Beaphar now services 13 Eastern European countries from the Czech Republic.
Robots used in the production of insecticide strips.
The Asian market has also increased in importance in the last few years. Beaphar has a Hong Kong-based branch, which since 1995 has looked after the markets of China, Taiwan, Hong Kong, Thailand, Indonesia, the Philippines, Malaysia, Singapore, Myanmar and Brunei. Sri Lanka and Vietnam may shortly be added to this list.
The parent company is based in Raalte in the Netherlands, where it employs a staff of approximately 240. Six years ago it moved to an attractive and environmentally appealing building which previously housed the regional water protection authority. Here Beaphar has a 2 700 m² site integrated into a picturesque parkland at its disposal.
To be able to react optimally to changes in the market, Beaphar has invested heavily in modern machinery and bigger premises over the years. Five years ago, it constructed a modern logistics centre not far from the headquarters. With space to store 5 000 pallets, this acts as a distribution centre for the Dutch branch and the company’s international branches. Some parts of this very neat and well-maintained warehouse are air-conditioned to ensure the freshness and quality of the…