Highly competent in the aquatics sector

Prodac products are in great demand, particularly in Asia. The company achieves 20 per cent of its total sales in Korea, Hong Kong and Singapore. In Europe, its most important markets outside Italy are France, Spain, Portugal and the UK.
Giovanni Zanon, Prodac’s future managing director.
Prodac was established in 1975 in Cittadella, approx. 30 km from Padua, as an importer and wholesaler of ornamental fish. The founder and president of the company, Ferruccio Zanon, is an acknowledged expert on fish and fish-keeping with a passion for his subject. Within a short space of time, Prodac has extended its commercial operations to include aquarium accessories and has made a name for itself in the sector. The company has more than 1,000 ponds containing many different types of ornamental fish, where the living conditions of the fish are researched and monitored. On the basis of the experience acquired from this, Prodac set up its own production facility, producing a range of biological products under the “Prodac” label. The first of these, a fertilizer for aquarium plants called “Nutronflora”, was siphoned directly into bottles and containers for private customers. Thanks to in-depth research into high quality raw materials and active ingredients, the company has succeeded in expanding its range consistently, and this now includes a complete fish food programme for freshwater and marine tanks, water conditioning agents, fertilizers and substrates for plants, vitamin preparations, care products, water tests, minerals for marine tanks and special pond preparations – over 200 products in all. At the end of the 1980s, the company developed highly soluble salts that are virtually 100 per cent pure, and it has since improved these continuously. These are one of Prodac’s specialities. Italian universities, which use the salts for research in their marine biology laboratories, have been among Prodac’s regular clients for many years.
The company had a stand in Paris and Bologna.
The company’s strategy from the outset has been to offer “high quality products at acceptable prices”. At the end of the 1990s, Prodac decided to relinquish its wholesaling operation and to devote itself entirely to product development, in response to growing demand – and not without success. The company is represented in 29 countries and there appears to be no end in sight to its growth. Prodac attaches great value to flexibility and short delivery times. It develops its products itself and has them…