Two dog treats for new European markets

Montego Pet Nutrition celebrates 25 years with expansion

Montego Pet Nutrition, one of Africa’s leading independent pet food manufacturers, exports currently to 21 countries.(Source: Montego Pet Nutrition)
Montego Pet Nutrition, one of Africa’s leading independent pet food manufacturers, exports currently to 21 countries.
24.04.2025

Montego Pet Nutrition, a family-owned pet food company celebrating its 25th anniversary in June, is expanding its international footprint with the introduction of two signature products in Greece, Romania, Cyprus, and the Netherlands. At the forefront of this expansion is Karoo Wild, a sustainably sourced, super-premium dog treat crafted with lean, hypoallergenic antelope meat as its primary ingredient, the company reports in a press release.. At the same time, Montego is launching its popular Bags O’ Wags product line in the same markets, reinforcing its commitment to innovative, high-quality pet nutrition.

Montego Pet Nutrition has an aggressive global growth strategy having recently entered the US market in 2024. With the addition of four new European countries, Montego products are now available in 21 markets around the world. “Expanding further into Europe is a meaningful step in our global growth journey,” said Johan van Jaarsveld, Managing Director of Montego Pet Nutrition. “Karoo Wild and Bags O’ Wags are a strong representation of our company ethos – combining innovation, quality, and care in every product.”

Founder Hannes van Jaarsveld and the Montego Pet Nutrition team will attend Zoomark from 5-7 May in Bologna, Italy, and feature their products.

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