Greenmark: The pathway to sustainable companies

The partnership between Zoomark and the Pet Sustainability Coalition (PSC) gives rise to Greenmark, the thematic pathway that identifies exhibitors entering eco-friendly solutions through practices that respect the environment and promote a greener future. At Zoomark 2025, scheduled at BolognaFiere from 5 to 7 May, three thematic pathways will guide visitors through the 10 exhibition halls: Italian Style, dedicated to Italian excellence in design and creativity; Tech For Future, showcasing the leading companies in technological innovation; and Greenmark, highlighting companies committed to sustainability.

To engage with exhibitors who have taken concrete actions and made real efforts towards ecological sustainability, and who are interested in receiving the Greenmark, Zoomark has signed a partnership with PSC. PSC is one of the leading international non-profit organizations committed to creating a more sustainable pet industry by helping companies improve their environmental and social impact through responsible business practices.

To meet the exhibitors at Zoomark who are leading the change with responsible choices for the environment and society, visitors can simply look for the Greenmark label and follow the graphics on the ground and on the stands. Greenmark is an initiative open to all exhibitors holding the certifications.

Sustainability in the spotlight

The collaboration between Zoomark and the Pet Sustainability Coalition goes beyond the Greenmark project. PSC will be a key speaker in one of the events taking place in Bologna during the exhibition: on 6 May, from 10:00 to 11:00, at the Factory Stage in Hall 28, Jim Lamancusa, CEO of the organization, will deliver a high-impact presentation titled “Beyond the Buzzwords: Driving Real Sustainable Impact in the Pet Industry.”