Petlux enters the German market

Petlux, the Dutch brand for luxury cat products, announces its official market launch in Germany. With the launch of the Petlux V3 XXL, a smart and sustainable automatic litter tray, the company is responding to the growing demand for high-quality pet care products in Germany. “This step marks a significant chapter in our ambition to take a leading role in the European market,” explained Johan Nap, who founded the company in 2021.

The products from the Netherlands are intended to combine innovative technology with elegant design and ecological responsibility. The luxurious litter tray, for example, uses reusable liners and biodegradable cat litter. Customers have already saved over 64,500 plastic bags in the last year.

Petlux aims to address trends such as the humanisation of pets and the need for technologically advanced and environmentally friendly solutions. The products will be available online and through selected partners such as Intratuin, Petsplace and local speciality shops. “Through strategic partnerships with German retailers and speciality shops, Petlux aims to provide a high-quality and locally adapted customer experience.” To date, the company has over 250 points of sale in six countries and expects to achieve a turnover of 2.5 mn euros in 2025.