Globus Events, organiser of the international pet show Pet Fair Asia, has reached an agreement with Beijing Lanneret International Exhibitions (a local Beijing-based organiser) to make a strategic investment in its China Beijing International Pet Products Exhibition, also known as China Pet Expo (CPE). The official signing ceremony took place on 20 August, the day before the opening of the 26th edition of Pet Fair Asia in Shanghai.
The two companies say that by combining the experience and expertise of both organisers, they aim to create greater impact and synergy in the Chinese pet market and provide a more efficient and comprehensive trade platform for the industry. The first results of the partnership will be seen at China Pet Expo 2025, which will be presented to the public with an upgraded concept and enhanced professional services. From 2026, the show will be managed by a new joint venture company set up by the two organisers.