Zoomark intensifies cooperation with China

The 3rd edition of the international private label fair Marca China took place in Shenzhen at the end of June. The Pet Pavilion established by Zoomark organiser Bologna Fiere also took part, with the trade fair professionals from Bologna giving 30 Italian pet companies access to the Asian market. Over 700 professionals - both buyers and retailers - visited the pavilion, according to a final press release from Bologna Fiere. "The opportunity to meet Chinese private label companies offered new opportunities and incentives for the companies," said Luisa Bersanetti, exhibition manager at Zoomark.

Zoomark has also strengthened co-operation between the Chinese and European pet industry through a partnership with The One Pet Show (TOPS). TOPS in Shanghai was last held in April and, according to Zoomark, attracts 20 000 visitors and thousands of exhibitors every year.

With this new cooperation, for example, a China Focus Day of TOPS will be organised at Zoomark 2025. TOPS will also be responsible for setting up an area at Bologna Fiere to showcase Chinese high-tech products. "Both sides are keen to attract as many international exhibitors and visitors as possible to their respective trade fairs," emphasises Bologna Fiere.