Petbuddy Group acquires Thrive Pet Foods

The Swedish Petbuddy Group (PBG), a consortium of super-premium pet food brands, has announced its latest strategic acquisition: Thrive Pet Foods. Founded in 2018, PBG now boasts a portfolio of eight premium brands. “This acquisition marks a significant milestone in PBG’s ambitious journey to build a global portfolio of market-leading pet food brands,” states Alexander Retzlik, CEO of PBG.

Thrive Pet Foods counts as a European market leader in freeze-dried products and brings a robust portfolio of wet cat and dog food to PBG. The integration of Thrive into the PBG family is set to accelerate the brand’s growth and reach, leveraging PBG’s extensive network of leading global retailers. Paul Finger, the former owner of Thrive, will continue to work closely with PBG to drive the brand’s global expansion efforts.