Zoomark partners with Nomisma

The international pet supplies trade fair Zoomark and the research company Nomisma have entered into a partnership to identify new knowledge on the non-food category of the pet industry in the months leading up to Zoomark 2025.

The early highlights of the research conducted by Nomisma for Zoomark on Italian pet owners’ shopping habits have just been released. They reveal key trends in the non-food segment, which has consistently expanded in recent years and includes supplements, anti-parasite products, accessories, toys, hygiene products and cat litter. 

Italian families spend 6.8 bn euros every year on caring for their pets and ensuring their wellbeing, according to the study. Of this, 57 per cent goes on food and 26 per cent on veterinary medical expenses. This leaves 17 per cent of pet expenditure dedicated to accessories, and five main categories in particular: supplements and anti-parasite products, cat litter, accessories (home and comfort, dog harnesses, leashes, collars and clothing), hygiene and grooming products, and toys.