Prins Petfoods gets new sustainability certification

The Dutch pet food company Prins Petfoods has been awarded the newly launched sustainability certification by the Dutch online trade association Thuiswinkel.org. This means that Prins meets the specified sustainability requirements in areas such as strategy, circular economy, product offering, packaging, delivery, and returns. The certification positions Prins Petfood among the first eleven websites to receive this independent certification.

Prins intention to participate in this certification process was to take practical steps towards more sustainable business practices. “At Prins, the well-being of all dogs and cats is paramount. This is at the core of our company. But our mission goes further. We make conscious choices for the well-being of humans, animals, and the environment. So that we, as a family business, can pass on a better world to the next generation,” says Willemijn Lootens, Product Development & Innovation Manager.

The Thuiswinkel Sustainability certification provides consumers with the assurance that an organisation is taking serious steps towards sustainability. "And that is exactly what we want to convey: transparency and honesty, no empty claims," adds Willemijn.

For Prins, the certification is the starting point for a broader shift towards a future-ready business operation. The company's sustainability strategy has been expanded with four pillars, focusing on a more sustainable product offering, a better climate, healthier lifestyles, and customer-centricity.

"Within our company, we have noticed that the entire certification process has brought about significant progress. We see that our employees are more motivated to make conscious choices themselves regarding raw materials, packaging materials, energy consumption, as well as caring for colleagues and customers. And we are proud of that. Sustainability is never complete and therefore remains high on the agenda," concludes Willemijn.