Maxi Zoo becomes Fressnapf in Switzerland

In western Switzerland, all Maxi Zoo stores have now been renamed Fressnapf. “The name has been changed with the aim of strengthening the brand as well as unifying its recognition and the shopping experience for customers and pet owners,” said a statement from Fressnapf’s Swiss headquarters.

The 18 stores affected will be renamed by 29 February. Fressnapf has been operating in Switzerland for 26 years and currently has 70 branches.