Fressnapf focused on implementing new store design

Fressnapf, Europe’s leading pet store chain, is pressing ahead with its new Store Design Generation 3.0. Since the launch of the new store concept last year, 140 stores have now been converted to or opened in the new format. 

“In the coming weeks and months we will step up the pace further, because the modernisation of our stores is an integral part of our overall strategy,” Fressnapf CEO Dr Johannes Steegmann told PET worldwide.