Record attendance at the pet Congress in Hamburg

Nearly 200 trade visitors from industry and commerce attended the Pet Congress 2023 in Hamburg, presented by German trade magazine pet – more than ever before at the popular congress event.

"The pet industry reinvents itself" was the motto of the two-day industry event. In presentations and discussion rounds, various companies presented themselves, which in recent years have invested particularly intensively in processes, but also in personnel, in order to create new growth opportunities and strengthen their market position.

A highlight of the pet congress was the awarding of the pet Best Newcomer 2023 and the pet Personality of the Year. The award for the most innovative newcomer company went to Prombyx from Giessen, Germany. CEO Fabiola Neitzel accepted the award. The company specializes in sourcing and processing silkworm pupae as a source of protein for pet food production and beat out three other start-up companies that were also nominated for the final. The company Reset ("gs'hund"), which was also qualified for Hamburg, withdrew its application a few weeks ago.

Volker Haak, CEO of Europe’s leading pet accessories supplier Trixie, was honored as pet Personality of the Year. The editors of the trade magazine pet chose him because Haak and his company from Tarp were particularly convincing in dealing with the numerous challenges posed by the Corona pandemic and the period since the Ukraine war, and thus exemplify the innovative strength of the pet industry. In his acceptance speech, Haak explicitly dedicated the award to his Trixie team of around 600 employees.